Personal taste and family face: Luxury consumption in Confucian and western societies
Personal taste and family face: Luxury consumption in Confucian and western societies
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DOI：
10.1002/(sici)1520-6793(199808)15:5
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发表时间：
1998-08
影响因子：
6.7
通讯作者：
N. Wong;Aaron C. Ahuvia
中科院分区：
文献类型：
--
作者：
N. Wong;Aaron C. Ahuvia
东亚目前是西方奢侈品牌和高端品牌的最大市场。本文探讨了这一现象背后的文化因素，并基于东南亚文化与西方文化之间的差异，探究了这些文化中奢侈品消费行为的不同之处。作为这项研究的一部分，对自我概念理论进行了回顾，并将其整合到一个跨文化消费模型中。文中还提到了现有的物质主义理论和炫耀性消费理论之间的概念联系。©1998约翰威立父子公司
East Asia is currently the biggest market for luxury and prestige brands from the West. This article examines the cultural factors that lie behind this phenomenon and, based on distinctions between Southeast Asian and Western cultures, explores how the practice of luxury consumption differs in these cultures. As part of this examination, self-concept theory is reviewed and integrated in a cross-cultural consumption model. Conceptual linkages between existing theories of materialism and conspicuous consumption are noted. © 1998 John Wiley & Sons, Inc.