Democracy in an age of viral reality: A media epidemiography of Spain’s indignados movement
Democracy in an age of viral reality: A media epidemiography of Spain’s indignados movement
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病毒式现实时代的民主：西班牙愤怒运动的媒体流行病学
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发表时间：
2014
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影响因子：
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通讯作者：
John Postill
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作者：
John Postill
本文从西班牙indignados（或15 M）运动的实地调查中得出，提出了一种新的方法来研究数字时代的抗议运动：“媒体流行病学”。这种术语“流行病学”和“人种学”的复合物被用作一种启发式方法，以解决当今迅速发展的技术政治领域的研究挑战。我认为，病毒式媒体在西班牙的indignados运动中发挥了关键作用，Twitter是传播的中心站点。抗议者以各种不同的方式利用Twitter和其他病毒式平台产生了巨大的影响，包括作为设定抗议基调和议程的手段，传播口号和组织做法，并提供对运动的替代描述。这些发展可能标志着一个时代的到来，在这个时代，政治现实是由媒体专业人士和业余爱好者“分享”的病毒式内容塑造的-一个病毒式现实的时代。
The present article draws from fieldwork on the indignados (or 15M) movement in Spain to propose a new approach to the study of protest movements in the digital era: ‘media epidemiography’. This composite of the terms ‘epidemiology’ and ‘ethnography’ is used as a heuristic to address the research challenge of today’s swiftly evolving techno-political terrains. I argue that viral media have played a key role in Spain’s indignados movement, with Twitter as the central site of propagation. Protesters have used Twitter and other viral platforms to great effect and in a range of different ways, including as a means of setting the tone and agenda of the protests, spreading slogans and organizational practices, and offering alternative accounts of the movement. These developments may signal the coming of an era in which political reality is shaped by viral contents ‘shared’ by media professionals and amateurs – an age of viral reality.