Dynamic Pricing and Its Discontents
Dynamic Pricing and Its Discontents
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动态定价及其不满
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
J. Palmer
中科院分区：
文献类型：
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作者：
A. Faruqui;J. Palmer
能源经济学家和其他人长期以来一直主张对电力供应进行动态定价，即使用反映实际成本的不同价格。政客和一些消费者权益倡导者一直不愿接受动态定价，因为他们声称这会对消费者，特别是低收入消费者有害。本文研究了美国和世界各地大量动态定价计划的结果，发现对消费者的担忧是错误的。在这些试点项目中，动态定价通常会带来更低的消费者成本、强烈的消费者反应和积极的消费者反馈——即使对于低收入消费者也是如此。
Energy economists and others have long advocated dynamic pricing — the use of different prices that reflect actual costs — for electricity supply. Politicians and some consumer advocates have been reluctant to embrace dynamic pricing because, they claim, it would be harmful to consumers, especially low-income consumers. This paper examines the results of a large number of dynamic pricing programs in the United States and around the world, and find that the concerns about consumers are misplaced. In these pilot programs, dynamic pricing regularly results in lower consumer costs, strong consumer response, and positive consumer feedback — even for low-income consumers.