Why Is Ownership an Issue? Exploring Factors That Determine Public Acceptance of Product-Service Systems
Why Is Ownership an Issue? Exploring Factors That Determine Public Acceptance of Product-Service Systems
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DOI：
10.3390/su10072289
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发表时间：
2018-07-01
期刊：
影响因子：
3.9
通讯作者：
Pidgeon, Nick F.
中科院分区：
文献类型：
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作者：
Cherry, Catherine E.;Pidgeon, Nick F.
从所有权转向基于访问的消费，被称为产品服务系统（PSS）的创新商业模式被提倡作为更循环，资源效率经济的一部分。由于产品所有权（和维修责任）仍属于供应商，按使用付费服务被作为一种这样的模式推广，它既可以延长产品寿命，又可以减少消费者的"所有权负担"。然而，PSS还要求公众接受基于访问的消费，包括长期使用非自有产品和一系列附带的合同义务。我们与公众进行了一系列研讨会，旨在探讨按使用付费的PSS的概念，以及对所有权和责任的关注在决定公众接受度方面可能发挥的作用。我们发现，参与者对按使用付费的PSS的担忧通常与围绕签订基于合同的服务协议的风险和责任的更广泛的恐惧有关，而不是关注对产品所有权的先天欲望。确定四个公共叙事的服务提供（所有权和便利;风险和责任;负担能力和安全;护理和控制），我们认为，成功引入PSS将只有可能的，如果仔细考虑到深刻的价值观有关的所有权，责任和信任，影响这种文化的理解。
Shifting away from ownership towards access-based consumption, innovative new business models known as product-service systems (PSS) are advocated as part of a more circular, resource efficient economy. With product ownership (and responsibility for repair) remaining with providers, pay-per-use services are promoted as one such model, which can both increase product longevity and reduce the 'burdens of ownership' on consumers. However, PSS also require public acceptance of access-based consumption, including the long-term use of non-owned products and a range of accompanying contractual obligations. We conducted a series of deliberative workshops with the public, aiming to explore the concept of pay-per-use PSS and the role that concerns about ownership and responsibility may have in determining public acceptance. Rather than focusing on innate desires for product ownership, we found that participants' concerns regarding pay-per-use PSS were usually related to wider fears surrounding the risks and responsibilities of entering into contract-based service agreements. Identifying four public narratives of service provision (Ownership and convenience; Risk and responsibility; Affordability and security; Care and control), we argue that successful introduction of PSS will only be possible if careful consideration is given to deeply held values pertaining to ownership, responsibility and trust that influence such cultural understandings.