Multimodality in Writing - The state of the art in theory, methodology and pedagogy
Multimodality in Writing - The state of the art in theory, methodology and pedagogy
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写作中的多模态——理论、方法论和教学法的最新进展
DOI：
10.1163/9789004297197_004
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Adami E
中科院分区：
文献类型：
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作者：
Adami E
一篇文章让我们乍一看会说，‘这是媚俗’，或者‘这是激进的时尚’，或者‘这是幼稚的’，这里面有什么？这些标签揭示了文本的哪些方面？更重要的是，当我们使用这种标签来定义文本的风格和美学时，它们揭示了我们的什么？本章试图通过勾画一个社会符号学框架来回答这些问题，以期对数字文本中的美学进行多模式分析。它是为分析博客中的美学而设计的，但它有可能应用于所有类型的网页。作为一种相对“古老”的网络文本类型，博客格式一直是相当多的学术研究的主题；然而，大多数实证研究往往只专注于分析文本的书面内容，有时还包括视觉内容。定量方法(例如de Zúñiga，Puig-i-Abril和Rojas，2009；Herring等人，2005；Kelly，2010；Reese，Rutigliano，Hyun和Jeong，2007)提供了关于博客的数量和发布频率、评论、内部/外部链接的描述。更多的定性研究(如Huffaker&Calvert，2005；Kenix，2009；Kerbel&Bloom，2005；Siles，2012)使用内容
What is there in a text that has us say, at a first glance,‘this is kitsch’or ‘this is radical chic’or ‘this is childish’? What do these labels reveal about the text? Even more, what do they reveal about us, when we use labels of this kind to define the style and aesthetics of a text? The present chapter tries to answer these questions, by sketching a social semiotic framework for the multimodal analysis of aesthetics in digital texts. It has been designed for the analysis of the aesthetics in blogs, but it has the potential to be applied to all kinds of webpages. As a relatively ‘old’type of webtext, the blog format has been the subject of considerable academic investigation; yet most empirical studies have often focused on solely analysing the texts’ written and, at times, visual content. Quantitative approaches (eg De Zúñiga, Puig-I-Abril, & Rojas, 2009; Herring et al., 2005; Kelly, 2010; Reese, Rutigliano, Hyun, & Jeong, 2007) provide a description of blogs in terms of numbers and frequency of posting, comments, internal/external links. More qualitative studies (eg Huffaker & Calvert, 2005; Kenix, 2009; Kerbel & Bloom, 2005; Siles, 2012) use content