New Middle-Class Consumers in Rising Powers: Responsible Consumption and Private Standards
New Middle-Class Consumers in Rising Powers: Responsible Consumption and Private Standards
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DOI：
10.1080/13600818.2013.864757
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发表时间：
2014-01-01
影响因子：
1.3
通讯作者：
Knorringa, Peter
中科院分区：
文献类型：
--
作者：
Guarin, Alejandro;Knorringa, Peter
在本文中，我们探讨了新兴国家中新中产阶级消费者的空前扩张可能如何通过私人标准影响负责任消费的程度和意义。我们发现，即使收入水平相对较低，这些中产阶级消费者也可能进行可自由支配的支出。不幸的是，现有的研究不允许我们预测这种可自由支配的支出将在多大程度上用于负责任的消费。我们开发了一个简单的矩阵来探索私人标准何时何地更有可能有效刺激负责任的消费，并为未来的研究提出了一些假设。
In this paper, we explore how the unprecedented expansion of new middle-class consumers in Rising Powers is likely to influence the extent and meaning of responsible consumption through private standards. We find that these middle-class consumers are likely to engage in discretionary spending, even at relatively low levels of income. Unfortunately, existing research does not allow us to predict the extent to which this discretionary spending will be used for responsible consumption. We develop a simple matrix to explore where and when private standards are more likely to stimulate responsible consumption effectively, and we put forward some hypotheses for future research.