Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism
Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism
复制标题
DOI：
10.1080/01490400.2020.1817200
复制
发表时间：
2020-09
期刊：
影响因子：
4
通讯作者：
A. Manley;M. Silk;Carole Chung;Yi-Wen Wang;Rebecca F. Bailey
中科院分区：
文献类型：
--
作者：
A. Manley;M. Silk;Carole Chung;Yi-Wen Wang;Rebecca F. Bailey
摘要本文以大量的证据来分析中国人对西方文化遗产的认知，并通过精选的图像和文物来捕捉对海外目的地的主导反映。该数据集源于一种综合的方法论方法，用于解读参观者对南京博物馆中国举办的一场以苏格兰文化遗产为重点的展览的看法。对数据的分析揭示了遗产旅游的体验品质的重要性--特别是那些与自然环境相一致的体验--以及通过潜在的休闲体验实现与物质和非物质文化遗产的关键象征进行情感和感官接触的愿望。研究结果为激励中国出境游客参观和体验海外遗产的当代价值观提供了详细的见解，创新的“体验研究方法”的重要性和潜力，以及为寻求向中国受众定位和推广西方文化遗产的目的地组织提供了实践指导。
Abstract This paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.