Comparison of 4 Recruiting Strategies in a Smoking Cessation Trial
Comparison of 4 Recruiting Strategies in a Smoking Cessation Trial
复制标题
DOI：
10.5993/ajhb.36.5.1
复制
发表时间：
2012-01-01
影响因子：
2.3
通讯作者：
Magnusson, Brooke
中科院分区：
文献类型：
--
作者：
Buller, David B.;Meenan, Richard;Magnusson, Brooke
目的：比较4种网上和网下招聘方式。研究方法：年轻的成年吸烟者（n=3353）被招募到一项试验，比较戒烟服务与在线健康风险评估（HRA），在线广告，离线材料和戒烟筛查。结果：在线广告（n=1426; $41.35）和离线材料招募最多的吸烟者（n=1341; $56.23）的成本最低。戒烟线筛查更昂贵（n=189; 132.22美元），但登记者使用戒烟服务最多（34%-82%）。在线HRA成功率最低，成本最高（n=397; 630.85美元），但随访率最高（45%-55%）。结论：线上广告和线下材料是最有效和最具成本效益的方法。
Objectives: To compare 4 online and off-line recruiting methods. Methods: Young adult smokers (n=3353) were recruited to a trial comparing smoking cessation services with an online health risk assessment (HRA), online ads, off-line materials, and quit-line screening. Results: Online ads (n=1426; $41.35) and off-line materials recruited the most smokers (n=1341; $56.23) for the lowest cost. Quit-line screening was more expensive (n=189; $132.22), but enrollees used cessation services the most (34%-82%). Online HRA was least successful and most costly (n=397; $630.85) but had the highest follow-up (45%-55%). Conclusions: Online ads and off-line materials were most effective and cost-effective methods.