Group norms and the attitude-behavior relationship: A role for group identification
Group norms and the attitude-behavior relationship: A role for group identification
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DOI：
10.1177/0146167296228002
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发表时间：
1996-08-01
影响因子：
4
通讯作者：
Hogg, MA
中科院分区：
文献类型：
--
作者：
Terry, DJ;Hogg, MA
两项研究提供了支持的建议，规范在态度行为关系的作用，可以有效地从社会认同/自我归类理论的角度重新概念化。第一项研究表明，行为相关的参考组的感知规范影响的意图，从事定期锻炼，但只有强烈认同与组的主题，而感知行为控制（个人因素）的效果是最强的低标识符。同样，研究2显示，群体规范对女性参与防晒行为的意图的影响仅在高识别度时才明显，而个人变量之一（态度）的影响在低识别度时比高识别度时更强。其他结果显示，知觉的群体规范预测受试者的态度，因为没有执行行为的知觉后果。后一种结果仅对低标识符明显。
Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be usefully reconceptualized from the perspective of social identity/self-categorization theory. The first study revealed that the perceived norms of a behaviorally relevant reference group influenced intentions to engage in regular exercise, but only for subjects who identified strongly with the group, whereas the effect of perceived behavioral control (a personal factor) was strongest for low identifiers. Similarly, Study 2 revealed that the effect of group norms on females' intentions to engage in, sun-protective behavior was evident only for high identifiers and that the effects of one of the personal variables (attitude) was stronger for low than for high identifiers. Additional results revealed that the perceived group norm predicted subjects' attitude, as did the perceived consequences of performing the behavior. The latter result was evident only for low identifiers.