"Sustainability is a nice bonus" the role of sustainability in carsharing from a consumer perspective
"Sustainability is a nice bonus" the role of sustainability in carsharing from a consumer perspective
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DOI：
10.1016/j.jclepro.2018.08.138
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发表时间：
2018-11-20
影响因子：
11.1
通讯作者：
Penz, Elfriede
中科院分区：
文献类型：
--
作者：
Hartl, Barbara;Sabitzer, Thomas;Penz, Elfriede
汽车共享被认为是共享经济最突出的例子之一。全球范围内服务业的增长，使消费者能够分享使用汽车的机会，而不是自己拥有一辆汽车，这可能是解决环境问题的可持续办法。然而，第一项研究表明，与财务考虑相比，消费者对环境的关注在使用汽车共享方面起着次要作用。此外，先前对B2C汽车共享服务的研究可能不适用于P2P服务。目前的研究通过从消费者的角度调查可持续性在B2C和P2P汽车共享中的作用来解决这一差距。通过定量和定性的方法，三项研究表明，消费者的汽车共享的形象是“绿色”比拥有一辆汽车，环境问题发挥作用时，消费者决定使用P2P服务的B2C服务。然而，与汽车共享用户的访谈表明，汽车共享的可持续影响被视为一个积极的副作用，而不是汽车共享的主要论点。决策者和营销人员在推广汽车共享时应考虑到这一点，因为这具有可持续的好处。(C)2018由Elsevier Ltd.出版
Carsharing has been discussed as one of the most prominent examples of the sharing economy. The worldwide growth of services whereby consumers share access to cars rather than owning a car themselves could be a sustainable solution to environmental problems. However, first research indicates that consumers' environmental concerns play a minor role for using a carsharing compared to financial considerations. Moreover, prior research on B2C carsharing services may not be applicable to P2P services. The current research addresses this gap by investigating the role of sustainability in B2C and P2P carsharing from consumers' perspective. By applying quantitative as well as qualitative methods three studies show that consumers' image of carsharing is "greener" than owning a car and that environmental concerns play a role when consumers decide to use P2P service over B2C services. However, interviews with carsharing users indicate that the sustainable impact of carsharing is rather perceived as a positive side effect than a main argument for carsharing. This should be considered by policy makers and marketers when promoting carsharing because of sustainable benefits. (C) 2018 Published by Elsevier Ltd.