Depictions of Gender on Primetime Television: A Quantitative Content Analysis
Depictions of Gender on Primetime Television: A Quantitative Content Analysis
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黄金时段电视中的性别描述：定量内容分析
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Dana E. Mastro
中科院分区：
文献类型：
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作者：
Alexander Sink;Dana E. Mastro
为了记录当前黄金时段电视上的男女形象，进行了一项定量的内容分析。对9家广播和有线电视网的黄金时段电视节目进行了为期一周的随机抽样，产生了89个节目和1254个字符。与之前的发现一致，与男性相比，女性在黄金时段电视节目中的比例明显偏低。分析考察了性别在职业、攻击性、性别化以及刻板印象中的男性和女性属性领域的表现，并进行了不同年龄段的比较。与人们普遍认为的相反，这些调查结果表明，黄金时段电视节目的现状并不代表女性的“黄金时代”。虽然与前几十年相比，一些性别陈规定型观念似乎有所减少，但其他性别陈规定型观念(例如，占统治地位的男子、性挑衅的妇女)仍然存在。本文从修养理论和社会认知理论两个方面对此进行了讨论。
To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and stereotypically masculine and feminine attributes, with comparisons drawn across different age groups. Contrary to popular belief, these findings suggest that the current state of primetime television does not represent a “golden age” for women. Although it appears that some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted. Implications are discussed in terms of cultivation and social cognitive theories.