Why Are There More Hotels in Tyrol than in Austria? Analyzing Schema.org Usage in the Hotel Domain

Why Are There More Hotels in Tyrol than in Austria? Analyzing Schema.org Usage in the Hotel Domain
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为什么蒂罗尔州的酒店比奥地利还多?

DOI:
10.1007/978-3-319-28231-2_8
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发表时间:
2016
期刊:
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影响因子:
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通讯作者:
D. Fensel
D. Fensel
中科院分区:
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文献类型:
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作者:
Elias Kärle;A. Fensel;I. Toma;D. Fensel

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它已经近4年了,因为世界领先的搜索引擎运营商,必应,谷歌,雅虎!和Yandex决定开始着手一项倡议,用结构化数据丰富网页,称为schema. org。从那时起,许多网站管理员和负责网页的人开始采用这项技术,用语义信息丰富网站。本文分析了目前最大的开放式网络抓取工具Common Crawl中的部分结构化数据,以了解酒店分支是如何使用schema.org的。本文以schema.org/Hotel为例,研究了谁在使用schema.org/Hotel,如何应用schema.org/Hotel,以及词汇表的类和属性是否以语法和语义正确的方式使用。此外,本文将根据2013年和2014年的数字比较使用情况,以了解使用情况是否有所增加。我们观察到schema.org的广泛和不断增长的分布,但也有大量的错误和限制使用schema.org的数据集内,这使得数据很难用于现实生活中的应用程序。当涉及到地理比较时,结果显示,美国在schema.org的酒店注释方面遥遥领先,欧洲仍需努力追赶。
It has been almost 4 years now since the world’s leading search engine operators, Bing, Google, Yahoo! and Yandex, decided to start working on an initiative to enrich web pages with structured data, known as schema.org. Since then, many web masters and those responsible for web pages started adapting this technology to enrich websites with semantic information. This paper analyzes parts of the structured data in the largest available open to the public web crawl, theCommon Crawl, to find out how the hotel branch is using schema.org. On the use case ofschema.org/Hotel, this paper studies who uses it, how it is applied and whether or not the classes and properties of the vocabulary are used in the syntactically and semantically correct way. Further, this paper will compare the usage based on numbers of 2013 and 2014 to find out whether or not an increase in usage can be noted. We observe a wide and growing distribution of schema.org, but also a large variety of erroneous and restricted usage of schema.org within the data set, which makes the data hard to use for real-life applications. When it comes to geographical comparison, the outcome shows that the United States are far in the lead with annotation of hotels with schema.org and Europe still has work to do to catch up.