SEEING IS BELIEVING - FACIAL APPEARANCE, CREDIBILITY, AND ATTITUDE-CHANGE
SEEING IS BELIEVING - FACIAL APPEARANCE, CREDIBILITY, AND ATTITUDE-CHANGE
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DOI：
10.1007/bf00990325
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发表时间：
1992-06-01
影响因子：
2.1
通讯作者：
BROWNLOW, S
中科院分区：
文献类型：
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作者：
BROWNLOW, S
128名受试者（64名女性，64名男性）观看了一位娃娃脸或成熟面孔的女性演讲者提供的有说服力的沟通，并收到了旨在使演讲者看起来不值得信赖或不专业的信息。受试者表示他们同意发言者的立场，并完成了其他措施，她的外表和他们的看法，她的讲话。当可信度受到质疑时，娃娃脸的说话者比成熟脸的说话者更容易让人同意他们的立场，这可能是因为娃娃脸的说话者仍然因为他们娃娃脸的面部特征而显得诚实。相反，maturefaced扬声器产生更多的态度协议相比，babyfaced扬声器的专业知识受到质疑时，也许是因为knowledgeability仍然通过他们的成熟面容沟通。态度的改变与受试者的受欢迎程度、年龄、吸引力或沟通技巧或受试者对主题的兴趣无关。
One-hundred twenty-eight subjects (64 female, 64 male) viewed either a babyfaced or maturefaced female speaker delivering a persuasive communication, and also received information designed to make the speaker seem either untrustworthy or inexpert. Subjects indicated how much they agreed with the speaker's position and completed other measures concerning her appearance and their perceptions of her speech. Babyfaced speakers induced more agreement with their position than did maturefaced speakers when trustworthiness was in question, presumably because babyfaced speakers still appeared honest due to their babyish facial features. Conversely, maturefaced speakers produced more attitude agreement as compared to babyfaced speakers when expertise was questioned, perhaps because knowledgeability was still communicated via their mature countenance. Attitude change was not related to perceived likability, age, attractiveness, or communication skills of the speakers, or subjects' interest in the topic.