Brand yourself, design your future: Portfolio-building in the social media age
Brand yourself, design your future: Portfolio-building in the social media age
复制标题
塑造自己的品牌，设计你的未来：社交媒体时代的投资组合建设
作者：
Leah M. Scolere
虽然作品集构建叙事长期以来一直被认为是创意产业工作的核心，但创意作品集作为自我品牌的关键组成部分的不断演变的形式以及社交媒体时代对创意工作的影响相对而言还没有得到充分的探索。该实证项目基于为期一年的定性研究，对 56 名平面设计专业人士进行了深入访谈，了解他们使用迎合创意专业人士的社交媒体平台的情况。这项研究将设计组合的社交媒体逻辑确定为多平台、互联且动态的，这表明文化生产者构建、维护和分发项目组合以维持其创意职业的新节奏、持续性和主观性意味着什么。随着作品集在社交媒体生态中以数字方式分布，对于有创意的人来说，作品集制作的劳动变得永无止境，并且需要强化“永远设计”的表演。
While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of “always designing.”
设计经济
DOI：
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发表时间：
2017
期刊：
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影响因子：
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作者：
Julier, G
通讯作者：
Julier, G