Handbook on the Economics of the Media
Handbook on the Economics of the Media
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媒体经济学手册
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
S. Wildman
中科院分区：
文献类型：
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作者：
R. Picard;S. Wildman
本手册探讨了媒体及其基础设施的经济特征，为读者提供了对关键问题及其对公司、受众和监管机构的影响的深刻理解。作者探讨并解释了多边平台、广告和行业结构等潜在因素的影响。他们评估了影响印刷、广播和宽带媒体的独特经济因素，并强调了媒体经济学如何影响政策制定。每个原始章节向读者介绍了一个特定的主题，回顾了该领域知识发展的文献，探讨了对该方法的批评，并提供了应用这些知识及其含义的理解。
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.