THE FRAMING OF DECISIONS AND THE PSYCHOLOGY OF CHOICE
THE FRAMING OF DECISIONS AND THE PSYCHOLOGY OF CHOICE
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DOI：
10.1126/science.7455683
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发表时间：
1981-01-01
期刊：
影响因子：
56.9
通讯作者：
KAHNEMAN, D
中科院分区：
文献类型：
--
作者：
TVERSKY, A;KAHNEMAN, D
当同一个问题以不同的方式被构建时，支配决策问题的感知以及概率和结果的评估的心理学原理会产生可预测的偏好变化。偏好的逆转表现在关于货币结果的选择中，无论是假设的还是真实的，以及与人命损失有关的问题中。框架对偏好的影响进行了比较，感知外观的影响的角度。偏好对决策问题公式化的依赖性是理性选择理论的一个重要关注点。
The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts of preference when the same problem is framed in different ways. Reversals of preference are demonstrated in choices regarding monetary outcomes, both hypothetical and real, and in questions pertaining to the loss of human lives. The effects of frames on preferences are compared to the effects of perspectives on perceptual appearance. The dependence of preferences on the formulation of decision problems is a significant concern for the theory of rational choice.