TOBACCO AND ALCOHOL BILLBOARDS IN 50 CHICAGO NEIGHBORHOODS - MARKET-SEGMENTATION TO SELL DANGEROUS PRODUCTS TO THE POOR
TOBACCO AND ALCOHOL BILLBOARDS IN 50 CHICAGO NEIGHBORHOODS - MARKET-SEGMENTATION TO SELL DANGEROUS PRODUCTS TO THE POOR
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DOI：
10.2307/3342593
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发表时间：
1995-01-01
影响因子：
3.8
通讯作者：
COSPER, W
中科院分区：
文献类型：
--
作者：
HACKBARTH, DP;SILVESTRI, B;COSPER, W
本文描述了一项关于芝加哥市烟草和酒精产品广告牌广告的研究。所有的广告牌都被计算在内，并记录了它们的广告主题。这些数据与1990年人口普查的人口和种族信息相匹配，以记录城市的哪些地理区域（如果有的话）有过多的烟草或酒精广告牌。数据显示，与白色病房相比，少数族裔病房的烟草广告牌是其三倍，酒类广告牌是其五倍。这些发现与在其他城市地区进行的研究一致，这些研究表明，烟草和酒精广告商针对贫困和少数民族社区的户外广告是一致的。芝加哥的立法倡议的基础上的广告牌的研究。
This paper describes a study of billboard advertising of tobacco and alcohol products in the city of Chicago. All billboards were counted and their advertising themes noted. These data were matched with information on population and race from the I99o census in order to document which geographic areas of the city, if any, had excess tobacco or alcohol billboards. The data revealed that minority wards were burdened with three times as many tobacco billboards and five times as many alcohol billboards when compared to white wards. The findings are congruent with studies conducted in other urban areas, which demonstrate a consistent pattern of tobacco and alcohol advertisers targeting poor and minority neighborhoods for outdoor advertising of their dangerous products. Chicago legislative initiatives based on the billboard study are described.