Face management, question wording, and social desirability
Face management, question wording, and social desirability
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DOI：
10.1111/j.1559-1816.1997.tb01618.x
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发表时间：
1997-09-16
影响因子：
2.5
通讯作者：
Lasky, B
中科院分区：
文献类型：
--
作者：
Holtgraves, T;Eck, J;Lasky, B
进行了五项实验来检验源自面部管理理论（Brown & Levinson，1987）的问题措辞操作对调查问题反应的影响。一般来说，预期问题的措辞是为了让受访者在以社会不受欢迎的方式回答时保持面子，从而导致社会满意的回答率低于对照问题。对于有关社会理想知识的问题（例如，您熟悉北美自由贸易协定吗？），结果强烈支持这一假设，但对于有关社会理想行为的问题（例如，您投票了吗？）则不支持这一假设。结果部分支持了有关社会不良行为的问题（例如，您曾经入店行窃吗？）。
Five experiments were conducted to examine the impact of question wording manipulations derived from face management theory (Brown & Levinson, 1987) on responses to survey questions. In general, it was expected that questions phrased so as to allow the respondent to maintain face while answering in a socially undesirable manner would result in lower rates of socially desirable responding than would control questions. The results strongly supported this hypothesis for questions regarding socially desirable knowledge (e.g., Are you familiar with NAFTA?), but not for questions about socially desirable behavior (e.g., Did you vote?). The results were partially supportive for questions about socially undesirable behaviors (e.g., Have you ever shoplifted?).