The Nature and Methodological Implications of the Cognitive Representation of Products
The Nature and Methodological Implications of the Cognitive Representation of Products
复制标题
产品认知表征的本质和方法论含义
DOI：
10.1086/209107
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发表时间：
1987
影响因子：
7.2
通讯作者：
C. Fornell
中科院分区：
文献类型：
--
作者：
Michael D. Johnson;C. Fornell
一个一般的关系，提出了更抽象的属性可能类似于连续的维度，而更具体的属性可能类似于二分法的功能。虽然一些方法假设维度表示，但其他方法假设基于特征的表示。这表明，维度方法可以更好地捕捉抽象的产品表示，而基于特征的方法可以更好地捕捉具体的表示。两项研究的结果，支持的一般关系和方法的影响报告。
A general relationship is proposed wherein more abstract attributes are likely to resemble continuous dimensions while more concrete attributes are likely to resemble dichotomous features. While some methodologies assume dimensional representations, others assume feature-based representations. This suggests that dimensional methods may better capture abstract product representations while feature-based methods may better capture concrete representations. The results of two studies that support both the general relationship and its methodological implications are reported.