Exploring night-time grocery shopping behaviour
Exploring night-time grocery shopping behaviour
复制标题
探索夜间杂货购物行为
DOI：
10.1016/j.jretconser.2006.03.001
复制
发表时间：
2007
影响因子：
10.4
通讯作者：
Susi Geiger
中科院分区：
文献类型：
--
作者：
Susi Geiger
最近的法律和社会发展为许多欧洲国家重新考虑零售营业时间提供了动力。在这些国家中，许多大型连锁超市正有意将营业时间延长至24小时。本文从社会学和消费者研究的角度讨论了理解夜间购物行为的概念基础。它还提供了一项研究的探索性证据，该研究结合了参与者观察和对爱尔兰共和国一家大型超市146名夜间购物者的调查。研究结果表明，随着现代消费者“非常规”生活方式的激增，夜间超市提供的服务受到部分爱尔兰人的高度赞赏。该研究还表明，尽管夜间购物的功能性动机普遍存在，但这种购物行为的享乐和社交方面也不应被忽视。论文最后制定了一个新的24小时社会中消费者行为的研究议程。
Recent legal and societal developments have provided an impetus for rethinking retail opening hours in many European countries. In many of these countries, large supermarket chains are now developing an interest in extending their opening hours to a 24-hour regime. This paper discusses the conceptual foundations for understanding night-time shopping behaviour both from a sociological and a consumer research perspective. It also presents exploratory evidence from a study combining participant observation with a survey of 146 night-time grocery shoppers in a large supermarket in the Republic of Ireland. The results indicate that with a proliferation of ‘unconventional’ lifestyles among modern consumers, night-time supermarkets offer a service that is highly appreciated by parts of the Irish population. The study also shows that despite the prevalence of functional motivators for night-time grocery shoppers, the hedonic and social aspects of this shopping behaviour should not be overlooked. The paper finishes by developing a research agenda for consumer behaviour in the new 24-hour society.