The impact of outcome framing and psychological distance of air pollution consequences on transportation mode choice
The impact of outcome framing and psychological distance of air pollution consequences on transportation mode choice
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DOI：
10.1016/j.trd.2016.04.012
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发表时间：
2016-07
影响因子：
7.6
通讯作者：
Hussein M. Mir;Koorosh Behrang;M. T. Isaai;P. Nejat
中科院分区：
文献类型：
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作者：
Hussein M. Mir;Koorosh Behrang;M. T. Isaai;P. Nejat
近年来，空气污染现象已成为伊朗德黑兰的主要问题之一。由于德黑兰的主要政治和经济作用，这个大都会的人口很高，而且还在增加。这个人口稠密的城市的城市交通造成了这个城市70%以上的空气污染问题。尽管已经采取了一些城市交通发展、政策措施和条例，但迄今为止，德黑兰的空气污染仍然至关重要。找到鼓励个人更可持续的行为的方法可以被视为解决空气污染等环境问题的一种实质性方法，因为它可以具有很高的成本效益和快速性。本研究试图评估结果框架和空气污染的心理距离两个因素对公民环境友好行为意愿的影响，特别是改变出行方式的选择。结果表明，传达空气污染的后果可以促使个人采取更环保的行动，特别是改变他们使用更可持续的交通方式的意图。制定减轻空气污染的积极后果优先于制定消极后果。此外，减轻空气污染的收益对使用自行车和公共汽车的意愿产生了影响。研究结果还表明，减少空气污染的心理距离，以使操纵框架更个人相关，对受访者没有显着影响。
Recent years, air pollution phenomenon has become one of the crucial problems of Tehran, Iran. Due to main political and economic role of Tehran, population of this metropolis is high and increasing. Urban transportation of this highly populated city contributes more than 70% of air pollution problem in this city. Although a number of urban transport developments, policy measures and regulations have been employed, Tehran’s air pollution has remained crucial thus far. Finding ways to encourage individuals to behave more sustainable can be considered as a substantial approach of tackling environmental problems such as air pollution, since it can be highly cost-effective and fast. This research attempt to evaluate the impacts of two factors of outcome framing and psychological distance of air pollution on citizen’s willingness to behave environmental friendly, particularly to change the travel mode choice. Results illustrate that communicating the consequences of air pollution can provoke individuals’ to act more environment friendly or in particular to change their intention for using more sustainable mode of transportation. Framing the positive consequences of mitigating air pollution take precedence over framing the negative consequences. Moreover the gains of mitigating air pollution have an impact on the willingness to use of bicycle and bus. Results also show that decreasing the psychological distance of air pollution in order to make manipulated frame more personally relevant has no significant impact on respondents.