The Future of the Digital Economy
The Future of the Digital Economy
复制标题
数字经济的未来
DOI：
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发表时间：
2000
期刊：
影响因子：
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通讯作者：
Andrew Whinston
中科院分区：
文献类型：
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作者：
S. Choi;Andrew Whinston
本章调查数字技术对从价格谈判到搜索活动的传统经济研究领域的影响，从产品选择到货币政策。互联网及其商业用途激发了高度的兴趣，但电子商务通常被视为现有物理媒体或市场的替代营销渠道。但是，计算机和网络技术不仅有可能改变我们购物的方式，而且可以改变我们的经济方式。这些技术特征的经济是数字经济，在该数字经济中，市场代理在与物理经济的不同经济规则下的行为不同。我们首先讨论数字技术的一些经济影响。然后，我们研究了互联网基础设施定价，网络效果，在线拍卖，广告和消费者搜索，定制产品和定价，反托拉斯政策，财政和货币问题以及市场全球化的重大研究问题。我们的目标是证明使用技术触发的经济转变是多么基本。最后，我们指出，计算机和网络技术不仅在边缘提高了效率，而且还提出了一种新型的市场，这可能是一个完美市场的教科书示例，需要对传统的经济假设和结果进行更充分的重新审查。
This chapter surveys effects of digital technologies on traditional economic research areas ranging from price negotiation to search activities, from product choice to monetary policy. The Internet and its commercial uses have stimulated a high level of interest but electronic commerce is often seen as an alternative marketing channel to existing physical media or markets. However, computer and networking technologies have the potential to transform not only the way we shop but also the way our economy operates. An economy characterized by these technologies is the digital economy where market agents behave differently under different sets of economic rules from the physical economy. We begin by discussing some economic implications of digital technologies. Then we examine major research issues in Internet infrastructure pricing, network effects, online auctions, advertising and consumer search, customized product and pricing, antitrust policies, fiscal and monetary issues and market globalization. Our goal is to demonstrate how fundamental are the economic transformations triggered by the use of technologies. We conclude by noting that computer and networking technologies not only improve efficiencies at the margin but also present a new type of market which might be a textbook example of a perfect market that requires a more vigorous reexamination of traditional economic assumptions and results.