Using Narrative Communication as a Tool for Cultural Products Planning: Conceptual, Theoretical and Model Building
Using Narrative Communication as a Tool for Cultural Products Planning: Conceptual, Theoretical and Model Building
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使用叙事传播作为文化产品规划的工具：概念、理论和模型构建
DOI：
10.24203/ajbm.v1i5.585
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
Wei
中科院分区：
文献类型：
--
作者：
Wei
本研究旨在提供一种设计思维模式，以了解影响文化产品规划的所有因素。文化产品的开发不同于工业产品。尽管如此，在以往的产品演变过程中，如何将传统文化特征与现代产品创意进行选择和诠释，并进一步将其融入现代产品中，提升精神层面的意境，是一个值得探索的问题。本研究以设计沟通为研究重点，运用德尔菲法探讨文化产品策划中的沟通问题。建议在实施与故事相关的活动时，应考虑设计沟通因素。本研究提出三点建议，以更好地进行文化产品开发设计沟通。设计师首先应该回顾和探索什么是文化故事的“觉醒概念”。 其次，“自省”的入义应探讨。第三，整合设计传播策划，试图达到五感体验与移情的“情感共鸣”。
This study aims to provide a thinking model for design to understand all of the factors that affect cultural product planning. The development of cultural products is different from industrial products. Nevertheless, in the past product evolution process, how to select and interpret the traditional cultural characteristics with modern product originality, and further meld this into modern products to promote artistic conception at the spiritual level is a problem that is worthy of exploration. This study focuses on design communication using the Delphi technique to discuss communications in cultural product planning. It is suggested that design communication factors be taken into account when implementing activities concerning story. This study recommends three points for better cultural product development design communication. The designer should first review and explore what is the “awakening concept” of the cultural story. Second, “introspection” into the meaning should be explored. Third, design communication planning should be integrated in an attempt to reach “emotional resonance” for five senses experience and empathy.