TOWARD A MESSAGE‐CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1
TOWARD A MESSAGE‐CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1
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走向以信息为中心的说服理论：关于语言强度的三项实证研究1
DOI：
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发表时间：
1975
期刊：
影响因子：
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通讯作者：
D. Stewart
中科院分区：
文献类型：
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作者：
M. Burgoon;S. B. Jones;D. Stewart
基于积累的关于语言强度对态度变化影响的知识，本研究提出了一系列命题，提供了一个基本的理论框架。在这些命题的基础上，进行了三项独立的研究，以扩展该公式的预测力。预测了来源性别、情景焦虑、来源可信度和语言强度之间的交互作用。说服性信息中使用的语言强度水平也会导致人的知觉发生显著变化。讨论的重点是在形成以信息为中心的说服理论时引入新的发现。
Based on accumulated knowledge concerning the effects of language intensity on attitude change, a set of propositions were advanced that provide a skeletal theoretical framework. Based on the propositions, three separate studies were done to extend the predictive power of the formulation. Predicted interactions between sex of the source, situational anxiety, source credibility, and language intensity were obtained. There were also significant person perception changes as a result of the level of language intensity employed in the persuasive message. Discussion centered on the import of the new findings in formulating a message-centered theory of persuasion.