Repeated Exposure to Daytime Soap Opera and Shifts in Moral Judgment Toward Social Convention
Repeated Exposure to Daytime Soap Opera and Shifts in Moral Judgment Toward Social Convention
复制标题
反复接触日间肥皂剧以及道德判断向社会习俗的转变
DOI：
10.1080/08838151.2010.519806
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发表时间：
2010
影响因子：
3.2
通讯作者：
M. Grizzard
中科院分区：
文献类型：
--
作者：
Ron Tamborini;R. Weber;A. Eden;N. Bowman;M. Grizzard
这项研究探讨了长期观看肥皂剧对人物性格和现实世界道德判断的影响。八组在最后一周之前观看了 0-7 周的肥皂剧，之后参与者完成了对剧中角色的性格以及现实世界中的道德观念的衡量。结果表明，长期接触会对人物性格的两极分化和社会习俗的道德判断趋势产生影响。这些发现强调了性格在社会认知理论中的作用，以及性格考虑在理解习得道德中的重要性。
This study examined the influence of prolonged exposure to soap opera on character dispositions and real-world moral judgments. Eight groups viewed from 0–7 weeks of soap opera prior to a final week after which participants completed measures of disposition towards show characters as well as perceptions of morality in real-world situations. Results demonstrated the effect of prolonged exposure on both the polarization of dispositions toward characters and a trend in moral judgments toward social convention. These findings highlight the role of disposition within social cognitive theory, and the importance of dispositional considerations in understanding learned morality.