Enhanced active choice: A new method to motivate behavior change
Enhanced active choice: A new method to motivate behavior change
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DOI：
10.1016/j.jcps.2011.06.003
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发表时间：
2011-10-01
影响因子：
4.8
通讯作者：
Volpp, Kevin G.
中科院分区：
文献类型：
--
作者：
Keller, Punam Anand;Harlam, Bari;Volpp, Kevin G.
高不依从性给公众健康和经济造成重大后果。在其他情况下，如储蓄行为，选择退出政策，其中政策制定者首选的替代方案是默认的，已经获得了很大的吸引力，但在医疗保健环境中可能不可行。在回顾了以前的申请之后，我们提出了一系列研究，包括两个现场实验，测试了一种替代的、没有违约、但决策者被要求做出选择的主动选择政策的有效性(Carroll，Choi，Laibson，Madrian，&Metrick，2009；Speter，1993,1995)。此外，我们提出并测试了主动选择的修正版本，我们称之为‘增强主动选择’，它通过突出非优先选择中的现有损失来偏爱一种选择。我们建议将增强的主动选择作为自动注册的补充，或者当自动注册不可行或不道德时。(C)2011年消费者心理学会。爱思唯尔公司出版，版权所有。
High rates of medication non-adherence have significant public health and economic consequences. In other contexts such as savings behavior, opt-out policies, in which the alternative preferred by the policy maker is made the default, have gotten great traction but may not be feasible in health care settings. After reviewing previous applications, we present a series of studies, including two field experiments, that test the effectiveness of an alternative, 'active choice' policy in which there is no default, but decision makers are required to make a choice (Carroll, Choi, Laibson, Madrian, & Metrick, 2009; Spital, 1993, 1995). In addition, we propose and test a modified version of active choice, that we call 'enhanced active choice' that favors one alternative by highlighting losses incumbent in the in the non-preferred alternative. We recommend Enhanced Active Choice as a complement to automatic enrollment or when automatic enrollment is infeasible or unethical. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.