‘#OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok
‘#OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok
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“OkBoomer，是时候见见 Zoomers 了”：研究 TikTok 上代际政治的模因化
DOI：
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
C. Abidin
中科院分区：
文献类型：
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作者：
Jing Zeng;C. Abidin
摘要TikTok是一个短视频平台，其内容长度在15秒至60秒之间，已成为全球流行且快速增长的社交媒体应用程序。作为一个迎合轻娱乐的平台，TikTok支持病毒式传播，并鼓励模因混音。模因视频，主要是以对口型，舞蹈套路和短剧为特色，已成为该平台的定义特征之一。这些看似微不足道的视频被年轻的TikTokers用来倡导各种事业。本文使用#OkBoomer模因作为案例研究来考察年轻人，特别是Z世代的政治文化。通过分析代际政治是如何被“模因化”的，这项研究描绘了Z世代如何想象和表达对“婴儿潮一代”作为想象中的他者的一代人的情感。他们通过TikTok上的短视频文化和实践，借鉴同龄人的网络经验来实现这一目标。具体而言，本文考虑了TikTok上#OkBoomer模因的关键争议问题，模因形式和模因功能，以及其最终在社会中的主流化。
ABSTRACT TikTok, a short video platform featuring content between 15 and 60 seconds long, has become a popular and rapidly growing social media application around the world. As a platform catering for light entertainment, TikTok champions virality and encourages memetic remixes. Meme videos, mostly featuring lip-syncs, dance routines, and skits, have become one of the defining features of the platform. These seemingly trivial videos have been utilised by young TikTokers to advocate for various causes. This paper uses #OkBoomer memes as a case study to examine the political culture of young people and Gen Z in particular. By analysing how intergenerational politics has been ‘memefied’, this study delineates how Gen Z imagines and expresses a generational sentiment towards ‘Boomers’ as the imagined other. They do so through short video cultures and practices on TikTok, drawing upon the networked experiences of their peers. Specifically, the paper considers the key controversial issues, meme forms and meme functions across the #OkBoomer memes on TikTok, and its eventual mainstreaming in society.