Effect of health concern and consumption patterns on measures of sweetness by hedonic and just-about-right scales
Effect of health concern and consumption patterns on measures of sweetness by hedonic and just-about-right scales
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DOI：
10.1111/j.1745-459x.2003.tb00387.x
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发表时间：
2003-07-01
影响因子：
2
通讯作者：
Boyd, R
中科院分区：
文献类型：
--
作者：
Bower, JA;Boyd, R
一个既定的享乐尺度和公正的权利（JUST）的措施，重要的产品开发程序之间的差距，检查柠檬水的甜度的基础上划分的健康关注水平和消费模式的甜味食品，经常和饮食饮料和“健康饮食”的消费者群体。所有亚组都证明了这种差异，因为与享乐量表确定为“最喜欢”的蔗糖浓度相比，享乐量表将较低的蔗糖浓度确定为“最接近”：回归分析预测，享乐量表的最佳甜度低于享乐量表。对于完成两项测试的受试者，差异与零有显著差异。图表显示了两个尺度上的反应差异趋势以及根据健康问题和消费模式的差异。这些影响很少有统计学意义，但差异水平的差异可以证明市场细分的饮料产品与不同的蔗糖水平。
An established disparity between hedonic scales and just-about-right (JAR) measures, important for product development procedures, was examined for sweetness in lemonade by consumer groups divided on the basis of health concern level and consumption patterns related to sweet foods, regular and diet drinks and 'healthy eating'. The disparity was demonstrated by all subgroups in that the JAR scale identified a lower sucrose concentration as nearest just right' compared to that identified as 'most liked' by the hedonic scale: Regression analysis predicted lower optimum sweetness for the JAR than the hedonic scale. For subjects who completed both tests the disparity was significantly different from zero. Trends of differences in response on both scales and for the disparity according to health concern and consumption patterns were demonstrated graphically. Few of these effects were statistically significant, but the differences in disparity level could justify market segmentation of drink products with different sucrose levels.