Smart destinations and tech-savvy millennial tourists: hype versus reality
Smart destinations and tech-savvy millennial tourists: hype versus reality
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DOI：
10.1108/tr-02-2018-0018
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发表时间：
2019-01-01
期刊：
影响因子：
7.8
通讯作者：
Ivars-Baidal, Josep A.
中科院分区：
文献类型：
--
作者：
Femenia-Serra, Francisco;Perles-Ribes, Jose F.;Ivars-Baidal, Josep A.
目的本文旨在通过考察这一细分市场对智能目的地中技术使用的三个关键维度的反应，将人们对智能目的地作为一种理论管理方法的期望与新兴的精通技术的旅游需求的现实进行对比。精通科技的游客以受过高等教育的西班牙千禧一代游客为代表。设计/方法/方法的数据是通过在线调查获得的，并通过SPSS的描述性技术和探索性因素分析进行分析。文献综述是为这一新的研究奠定基础的关键。调查结果表明，在智能目的地的理论预期和炒作之间存在差距，而在基于移动技术的这种基于智能目的地的关系的三个主要领域，即移动技术使用、用于个性化体验的数据共享和用于增强体验的智能技术方面，所考察的需求的真实反应之间存在差距。研究的局限性/影响采用便利抽样，研究结果不能推广到所有千禧一代游客。这项研究是对游客和智能目的地之间相互关系的初步近似。游客在信息和通信技术(ICT)中介下的角色和体验在智能目的地中起着决定性的作用。目的地管理组织(DMO)通过其政策和行动，应该考虑到游客在使用移动设备、共享数据和使用智能技术体验方面的有限倾向。隐私问题似乎与游客特别相关，因此对智能目的地的未来也具有特殊的相关性。原创性/价值这一发现从一个迄今被忽视的角度为智能目的地提供了相关的见解，因为它们引入了几个有趣的细微差别，与机构、媒体和学术界采取的快车道并不完全匹配。这对于更好地了解当前全景中的游客、DMO和智能旅游的理论基础至关重要。此外，探索性数据分析揭示了千禧一代行为的潜在维度，这可能有助于进一步的研究。
Purpose This paper aims to contrast the expectations placed on the smart destination as a theoretical management approach with the reality of emergent tech-savvy tourism demand by examining the response of this segment to three critical dimensions of technology use in the context of smart destinations. Tech-savvy tourists are here represented by highly educated Spanish millennial tourists.Design/methodology/approach Data were obtained through an online survey and analysed through descriptive techniques and exploratory factor analysis using SPSS. Literature review was critical for setting the foundations of the research in this novel context.Findings Results suggest the existence of a gap between the smart destination theoretical expectations and created hype and the real response of the examined demand in the three main scopes for this tourist-smart destination technology-based relationship, namely, mobile technology use, data sharing for personalised experiences and smart technologies for enhanced experiences.Research limitations/implications Convenience sampling was used, and the results of the study cannot be generalised to all millennial tourists. The research is a first approximation to the interrelationship between tourists and smart destinations.Practical/implications Tourists' role and experiences mediated by information and communication technologies (ICTs) are decisive in smart destinations. Destination Management Organisations (DMOs), through their policies and actions, ought to take into account the limited predisposition of tourists in using mobile devices, sharing data and using smart technologies for their experiences. Privacy concerns appear to have special relevance for tourists and, therefore, for the future of smart destinations.Originality/value The findings offer relevant insights for smart destinations from a neglected angle hitherto, as they introduce several interesting nuances which do not match entirely the fast track taken by institutions, media and academia. This is critical for better understanding tourists in the current panorama, for DMOs and for the theoretical foundations of smart tourism. Besides, the exploratory data analysis reveals potential dimensions of millennials' behaviour, which can be useful for further investigations.