Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior
Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior
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当地食品消费者：动机和看法如何转化为购买行为
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
D. Thilmany
中科院分区：
文献类型：
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作者：
Y. Onozaka;Gretchen A. Nurse;D. Thilmany
当地食品消费者：动机和感知如何转化为购买行为Yuko Onozaka，Gretchen Nurse和Dawn Thilmany McFadden JEL分类：Q13，D12新兴市场对当地食品的需求代表了一个有趣的现象，因为小规模的直销市场与更大的竞争对手（如食品超市）并肩作战，这些竞争对手也寻求采购当地种植的农产品。此外，食品供应和场所的广泛差异化使消费者能够更仔细地寻找对他们重要的属性。这些属性可能包括任何标签或私人信息-如质量，安全和健康-和公共-如社会公平和可持续性-保证，其中一些可能与消费者的当地食品更密切相关。在这篇文章中，我们探讨了潜在的因素，促使消费者选择当地的食品和动机如何在不同的市场场所之间的买家不同，根据2008年底进行的全国性调查。
Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior Yuko Onozaka, Gretchen Nurse, and Dawn Thilmany McFadden JEL Classifications: Q13, D12 Emerging market demand for local foods represents an interesting phenomenon, as small-scale direct markets operate side by side in communities with much larger competitors, such as food supercenters, which also seek to procure locally grown produce. Moreover, the wide spread differentiation of food offerings and venues has allowed consumers to more carefully search out attributes that are important to them. These attributes may include any labels or information on private—such as quality, safety, and health—and public—such as social fairness and sustainability—assurances, some of which may be more closely associated with local foods by consumers. In this article, we explore the underlying factors that motivate consumers to choose local food and how motivations vary among buyers in different market venues, based on a national survey administered in late 2008.