The image of shipping - perceptions of pupils in upper secondary schools in Sweden, Norway, and Greece.
The image of shipping - perceptions of pupils in upper secondary schools in Sweden, Norway, and Greece.
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航运形象——瑞典、挪威和希腊高中学生的看法。
DOI：
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
M. Lekakou
中科院分区：
文献类型：
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作者：
A. Jensen;R. Bergqvist;H. Hjelle;M. Lekakou
航运业的形象对于将海运发展为未来主要的可持续运输替代方案具有至关重要的作用。特别是，了解航运业在年轻人中的形象及其概念的剖析至关重要，以便能够有效促进航运职业、将航运发展为有吸引力的劳动力市场以及制定有吸引力的教育计划。本文的重点是航运业的形象。该论文报告了对瑞典、挪威和希腊高中生的航运形象和形象相关概念进行的大规模调查的结果。我们通过多元统计分析对图像概念的解剖进行实证定义和分析。我们确定了各种形象维度，估计年轻人如何根据这些维度评价航运业，并估计年轻人在规划未来职业时的相对重要性。我们还通过背景变量对不同细分受访者的形象成分与各种自变量之间以及形象成分与职业意图之间的关系进行建模。本研究的结果可以作为描述和解释年轻人对航运业印象的基础。这些知识对于制定和制定促进航运职业发展的建设性战略、使航运业适应年轻人的期望以及开发创造性和相关的教育计划至关重要。最后，了解航运业在年轻人中的形象不仅对于提高航运业对职业的吸引力很重要。这种理解也可能有其他用途。
The image of the shipping industry has a vital role for developing maritime transport as the major future, sustainable transport alternative. In particular, it is crucial to understand the image the shipping industry has among young people and the anatomy of the concept in order to be able to effectively promote careers in shipping, to develop shipping as an attractive labour market, and to developing attractive educational programmes. The focus of this paper is the image of the shipping industry. The paper reports on the findings of a large scale survey of the image of shipping and image related concepts among upper secondary school pupils in Sweden, Norway and Greece. We define and analyse empirically by means of multivariate statistical analysis the anatomy of the image concept. We identify various image dimensions, estimate how young people rate the shipping industry along these dimensions, and estimate the relative importance when young people are planning their future careers. We also model the relationships between image components and various independent variables and between image components and career intentions for various segments of respondents by means of background variables. The results from this study can be used as a base for describing and explaining the images that young people have of the shipping industry. Such knowledge is fundamental for deriving and developing constructive strategies for promoting careers in shipping, for adapting shipping to the expectations of young people, and for the development of creative and relevant educational programmes. Finally, understanding the image of shipping among young people is important not only for improving shipping’s attraction for career purposes. Such understanding may have other uses as well.