Warm-glow versus cold-prickle: a further experimental study of framing effects on free-riding
Warm-glow versus cold-prickle: a further experimental study of framing effects on free-riding
复制标题
暖光与冷刺：搭便车框架效应的进一步实验研究
DOI：
10.1016/s0167-2681(00)00128-1
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发表时间：
2000
影响因子：
2.2
通讯作者：
Eunok Park
中科院分区：
文献类型：
--
作者：
Eunok Park
在不同价值取向的自愿性公共物品提供实验中，研究了积极框架和消极框架对合作的影响。本实验的主要发现是，虽然两种框架条件在总体贡献率方面存在显著差异，但在某些受试者中没有显著差异。特别是，数据强烈表明，消极框架对具有个人主义价值取向的被试的影响最为显著，而消极框架对具有合作价值取向的被试的影响相当不显著。这表明，至少对于某些群体来说，做好事的温暖喜悦和做坏事的冷刺之间的行为不对称可能不像Andreoni（1995）之前的研究那样显著。
This paper examines the effects of positive and negative framing on cooperation in voluntary public goods provision experiments in which subjects have different value orientations. The major finding of this experiment is that while there is a significant difference between the two framing conditions in terms of overall contribution rates, there is no significant difference for some subjects. In particular, the data strongly suggest that the negative framing has a most salient effect on the subjects who have individualistic value orientation, whereas the negative framing has a rather insignificant effect on the subjects who have cooperative value orientation. This suggests that at least for some group, the behavioral asymmetry between the warm-glow of doing something good and cold-prickle of doing something bad may not be as significant as in the previous study of Andreoni (1995).