Using Social Media to Recruit Youth Who Use Electronic Cigarettes.
Using Social Media to Recruit Youth Who Use Electronic Cigarettes.
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DOI：
10.5993/ajhb.44.4.10
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发表时间：
2020-07-01
影响因子：
2.3
通讯作者：
Scott-Sheldon LAJ
中科院分区：
文献类型：
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作者：
Garey L;Japuntich SJ;Nelson KM;Scott-Sheldon LAJ
需要进行研究，为有效的监管政策提供信息，以帮助遏制青少年使用电子烟。然而，一些挑战干扰了研究青少年使用电子烟的情况。社交媒体可能会为克服这些挑战提供一个出口。我们的目标是提供关于使用社交媒体研究青少年使用电子烟的测试方法的指导信息。我们开发了13个广告，用于招募14-24岁居住在美国的电子烟用户。我们衡量了广告的有效性和结果数据的质量。这些广告覆盖了422228名青少年和年轻人，408人完成了调查，212人（52%）通过了质量检查措施。每次点击的平均成本为0.36美元。基于目前的研究，对有兴趣在青少年中进行电子烟研究的行为科学家的主要建议包括：(1)针对目标受众开发和测试多种广告；(2)在目标人群最常用的社交媒体平台上投放广告；(3)定制（即年龄和兴趣）信息选项；(4)采用多种类型的数据质量保证项目。
Research is needed to inform effective regulatory policy that can help curb electronic cigarette (e-cigarette) use among youth. However, several challenges interfere with studying e-cigarette use among youth. Social media may provide an outlet to overcome these challenges. Our objective was to provide instructional information on tested methods for using social media to study e-cigarette use among youth. We developed 13 advertisements that were used to recruit e-cigarette users 14–24 years old who lived in the United States. We measured the effectiveness of the advertisements and quality of the resulting data. The advertisements reached 422,228 adolescents and young adults, 408 completed the survey, and 212 (52%) passed the quality check measures. The average cost per click was $0.36. Based on the current study, key recommendations for behavioral scientists interested in conducting e-cigarette research among youth include: (1) developing and testing multiple advertisements with the target audience; (2) advertising on social media platforms most commonly used by the target group; (3) tailoring (ie, age and interest) message options; and (4) using multiple types of data quality assurance items.