Using attribution to foster public support for alternative policies to combat obesity
Using attribution to foster public support for alternative policies to combat obesity
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DOI：
10.1108/ejm-08-2016-0445
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发表时间：
2018-01-01
影响因子：
4.4
通讯作者：
Kerfoot, Sally
中科院分区：
文献类型：
--
作者：
Garbarino, Ellen;Henry, Paul;Kerfoot, Sally
目的越来越多的政策被建议来对抗日益增长的肥胖症。无论选择何种政策干预，每一项都有代价，其形式是对公共财政的强加，或对企业或个人的监管限制。因此，潜在的反对意见使得无论选择何种政策，都必须获得足够的公众支持。本研究旨在探讨肥胖成因的归因框架能力（围绕控制点和可控性框架），以增加对一系列旨在减少肥胖的政策干预的支持。设计/方法/途径使用在线小组，作者沿着内部/外部轨迹和可控性操纵肥胖的感知原因，不可控性维度来评估肥胖原因的归因是否会影响对鼓励积极行为或阻止消极行为的政策干预的支持。结果作者发现，将肥胖的原因框定为强调内部/外部位点和可控性/不可控性对男性的政策支持有显著和可预测的影响，但对女性没有影响。在这项美国的研究中，他们表明，男性更开放的说服，因为他们的观点，肥胖的原因是不坚定地举行比women.Practical影响突出的外部和可控的原因肥胖是最有效的，这表明，强调食品工业在肥胖症中的作用，可以获得公众的支持，男性之间的广泛的政策类型。与妇女的有限的有效性表明，媒体的重点是针对男性为导向的渠道和outlets.独创性/价值-作者表明，至少在男性中，归因框架可以被用来作为一种工具，以增加对政策干预措施，以防止肥胖的支持。
Purpose An increasing array of policies have been suggested to combat rising obesity. Regardless of the policy intervention that is selected each comes with a cost in the form of imposition on the public purse, or regulative restrictions on business or individuals. Consequently, potential opposition makes it critical to garner sufficient public support for whichever policy is selected. The purpose of this paper is to explore the ability of attributional framing for the causes of obesity (framed around locus of control and controllability) to increase support for a range of policy interventions designed to reduce obesity.Design/methodology/approach Using an online panel, the authors manipulate the perceived cause of obesity along the internal/external locus and controllability/uncontrollability dimensions to assess whether attribution of causes of obesity can influence support for policy interventions that either encourage positive behaviour or discourage negative behaviour.Findings The authors find that framing the causes of obesity to emphasise internal/external locus and controllability/uncontrollability has significant and predictable effects on policy support for men but not for women. In this American study, they show that men are more open to persuasion because their views on the causes of obesity are less firmly held than women.Practical implications Highlighting the external and controllable causes of obesity was the most effective, suggesting that emphasising the role of the food industry in obesity can garner public support amongst males for a broad range of policy types. The limited effectiveness with women suggests that media focus be directed at male-oriented channels and outlets.Originality/value The authors show that, at least amongst men, attribution framing can be used as a tool to increase support for policy interventions to prevent obesity.