On the Curriculum Reform of Art Design Specialty:Based on the Talents Training of Fashion Marketing and Media
On the Curriculum Reform of Art Design Specialty:Based on the Talents Training of Fashion Marketing and Media
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艺术设计专业课程改革探析——基于时尚营销与传媒人才培养
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Wang Yan
中科院分区：
文献类型：
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作者：
Wang Yan
从服装艺术设计教育发展的特点出发，结合国内外服装行业的发展趋势，论证了在艺术设计教学改革中开设新型交叉学科--服装营销与传媒的必要性和可行性，探讨了服装营销与传媒人才培养的教学改革的内容和形式，并提出了专业设置和课程开发的具体步骤。
Starting from the characteristics of the educational development of clothing art design,combined with domestic and international trends of the clothing industry,this paper demonstrates the necessity and feasibility to set up the new type of interdisciplinary subject in the teaching reform of art design — fashion marketing and media,explores the content and form of teaching reform of fashion marketing and media talents training,and puts forward the concrete steps of the professional setting and curriculum development.