Youth Access, Creation, and Content of Smokeless Tobacco ("Dip") Videos in Social Media
Youth Access, Creation, and Content of Smokeless Tobacco ("Dip") Videos in Social Media
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DOI：
10.1016/j.jadohealth.2011.09.003
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发表时间：
2012-04-01
影响因子：
7.6
通讯作者：
Connolly, Gregory N.
中科院分区：
文献类型：
--
作者：
Seidenberg, Andrew B.;Rodgers, Elizabeth J.;Connolly, Gregory N.
背景：近年来，白人青少年男性中无烟烟草（SLT）的使用有所增加，并且在美国几个州，青少年男性中无烟烟草（SLT）的使用率超过了吸烟率。最近的报告描述了在年轻人中流行的社交媒体网站上存在与香烟相关的内容；方法：在YouTube视频搜索引擎中搜索流行的SLT品牌Skoal，下载前50条搜索结果。对所有以无烟使用为特色的视频（82%）收集了视频统计数据并进行了内容分析。青少年对 SLT YouTube 视频的访问情况也是通过评估 YouTube 是否允许青少年观看和创作 SLT 视频来确定的。结果：所分析视频的平均观看次数为 15,422 次，观看次数最多的视频有 124,276 次观看。 48.8% 和 63.4% 的视频中分别发现了对 SLT 风味/气味和社交参考/互动的描述。相比之下，提及药物（尼古丁）影响（12.2%）和公共卫生信息（9.8%）的情况则不太常见。样本中的 SLT 视频均没有阻止青少年观看的限制。此外，样本中 13% 的唯一用户发现了自我认定的青少年创建 SLT 视频的证据。结论：YouTube 不限制青少年创建或观看“dip 视频”。需要积极努力，确保 YouTube 和其他在线媒体不会成为向青少年宣传烟草的有影响力的工具。 (C) 2012 年青少年健康与医学协会。版权所有。
Background: Smokeless tobacco (SLT) use among white adolescent males has increased in recent years, and prevalence of SLT use among adolescent males exceeds that for smoking in several U.S. states. Recent reports have described the presence of cigarette-related content on social media Web sites popular among youth; however, little has been reported on SLT content.Methods: The YouTube video search engine was searched for the popular SLT brand Skoal, and the first 50 search results were downloaded. Video statistics data were collected for and content analysis was performed on all videos featuring smokeless use (82%). Access to SLT YouTube videos by youth was also determined by assessing whether YouTube permits youth viewing and creation of SLT videos.Results: Mean number of views for videos analyzed was 15,422, and the most watched video had 124,276 views. Descriptions of SLT flavor/smell and social references/interactions were found in 48.8% and 63.4% of videos, respectively. By contrast, references to drug (nicotine) effects (12.2%) and public health messaging (9.8%) were less common. None of the SLT videos in the sample had restrictions that would block youth viewing. In addition, evidence of self-identified youth creating SLT videos was found for 13% of unique users in the sample.Conclusions: YouTube does not restrict youth from creating or viewing "dip videos." Proactive efforts are needed to ensure that YouTube and other online media do not become influential vehicles for tobacco promotion to youth. (C) 2012 Society for Adolescent Health and Medicine. All rights reserved.