Global Competition Between and Within Standards
Global Competition Between and Within Standards
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标准之间和内部的全球竞争
DOI：
10.1057/9780230288867
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发表时间：
2002
影响因子：
1.1
通讯作者：
J. Funk
中科院分区：
文献类型：
--
作者：
J. Funk
管理技术和全球化是当今企业面临的两个主要问题。本书认为，爱立信和诺基亚等公司的成功取决于他们如何同时管理这两个领域。作者总结了迄今为止全球移动通信行业的发展，研究了全球标准是如何制定的，以及为什么某些公司在这些标准方面取得了成功。他接着研究了决定第三代移动通信系统和电话市场领导者的因素，并展示了其他高科技行业如何从所使用的策略中受益。
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.