Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
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DOI：
10.1300/j054v18n02_02
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发表时间：
2007-01-01
影响因子：
1.4
通讯作者：
Wood, Charles
中科院分区：
文献类型：
--
作者：
Briggs, Elten;Landry, Tim;Wood, Charles
青年是非营利组织志愿人员的一个强大和不断增长的来源，也是非营利组织营销工作的一个重要重点。本文运用帮助行为理论，以青少年为研究对象，考察了影响他们志愿服务决定和筹款目标设定的因素。三个个体变量（对组织的态度，自尊和物质主义）和质量的帮助行为提供之间的关系被发现在很大程度上介导的实际志愿服务任务的态度。对非营利组织的营销和未来的研究的影响进行了讨论。(C)出版社：The Haworth Press，Inc. All rights reserved.
Young people represent a strong and growing source of volunteers for not-for-profit organizations (NPO) and are an important focus for NPO marketing efforts. Using helping behavior theory, this paper reports a study conducted with a sample of teenagers to examine influences on their decision to volunteer and their goal setting for fund-raising. The relationship between three individual variables (attitude toward the organization, self-esteem, and materialism) and the quality of helping behavior provided was found to be mediated in large part by attitude towards the actual volunteering task. Implications for NPO marketing and future research are discussed. (C) 2007 by The Haworth Press, Inc. All rights reserved.