Consumer Creative Experience: The Role of Motivational Orientation in Creative Leisure Activity
Consumer Creative Experience: The Role of Motivational Orientation in Creative Leisure Activity
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DOI：
10.1177/205157070902400105
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发表时间：
2009-03
期刊：
影响因子：
--
通讯作者：
Annabel Salerno
中科院分区：
文献类型：
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作者：
Annabel Salerno
文献回顾表明，扩大研究的重要性，消费者的创造力在创造性的休闲追求。一些理论和动机研究的结果突出了享乐（快乐，活力）和eudemic组件（学习，身份体验）的创造性经验，以及消费者的动机取向时，他从事的创造性活动。随后，这些经验组件和创意产品的原创性或美学品质之间的联系建立，以研究这种动机导向的作用。结果证实了这一方向的重要性，并确定了几个关键领域进行进一步的研究。
The literature review shows the importance of broadening research on consumer creativity in creative leisure pursuits. Several theories and the results of a motivational study highlight the hedonic (pleasure, vitality) and eudemonic components (learning, identity experience) of the creative experience as well as the consumer's motivational orientation at the time he engages in the creative activity. Subsequently, the links between these experience components and the originality or aesthetic qualities of the creative product are established in order to study the role of this motivational orientation. Results confirm the importance of this orientation and several key areas are identified for further research.