Discourse and audience: Organizational change as multi-story process
Discourse and audience: Organizational change as multi-story process
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DOI：
10.1111/j.1467-6486.2006.00669.x
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发表时间：
2007-07-01
影响因子：
10.5
通讯作者：
Dawson, Patrick
中科院分区：
文献类型：
--
作者：
Buchanan, David;Dawson, Patrick
这篇文章是批评的独白式的研究帐户，未能容纳组织变革的多语言叙述，呼吁更充分知情的案例研究，结合联合收割机元素的叙事方法与过程/上下文分析。我们说明了不同的利益相关者和相同的利益相关者为不同的受众，相同的变化事件的对比版本，提出了理论和方法的问题，在组织变革的数据分析和呈现。我们的论点是，研究叙事（旨在发展对变化过程的理解）必然是选择性的，并通过代表不同方式参与研究的特定话语进行筛选。它们以特定流派创作，旨在影响目标受众，使其成为意义的积极共同创造者。从这个角度来看，组织变革是一个多故事的过程，在这个过程中，理论叙述和实践指南都是按照预先选定的叙述风格编写的。这些，反过来，是有目的地选择影响目标受众，但这种主观的制作往往隐藏在学术研究成果的书面和口头陈述的假定客观性的外衣后面。
This article is critical of monological research accounts that fail to accommodate polyvocal narratives of organizational change, calling for more fully informed case studies that combine elements of a narrative approach with processual/contextual analysis. We illustrate how contrasting versions of the same change event by different stakeholders and by the same stakeholder for different audiences, raise theoretical and methodological issues in the analysis and presentation of data on organizational change. Our argument is that research narratives (that seek to develop understanding of change processes) are necessarily selective and sieved through particular discourses that represent different ways of engaging in research. They are authored in a particular genre and written to influence target audiences who become active co-creators of meaning. Organizational change viewed from this perspective is a multi-story process, in which theoretical accounts and guides to practice are authored consistent with pre-selected narrative styles. These, in turn, are purposefully chosen to influence target audiences, but this subjective crafting is often hidden behind a cloak of putative objectivity in the written and oral presentations of academic research findings.