Multiple Point Competition.
Multiple Point Competition.
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多点竞赛。
DOI：
10.5465/ambpp.1983.4976312
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发表时间：
1983
期刊：
影响因子：
--
通讯作者：
Birger Wernerfelt
中科院分区：
文献类型：
--
作者：
Aneel G. Karnani;Birger Wernerfelt
在真实的生活中，公司同时在几个市场上相互竞争的情况比比皆是。然而，关于多点竞争的概念或理论文献很少。本文提供了第一个切入点，在开发一个概念框架，分析和理解的情况下，涉及多点竞争。几个例子进行了讨论，以提供洞察到的选项提供给竞争对手和这种竞争的均衡结果。
Situations where firms compete against each other simultaneously in several markets abound in real life. However, there is very little conceptual or theoretical literature on multiple point competition. This paper offers a first cut at developing a conceptual framework for analyzing and understanding situations involving multiple point competition. Several examples are discussed to provide insights into the options available to the competitors and the equilibrium outcomes of such competition.