Global licensing strategies and technology pricing
Global licensing strategies and technology pricing
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DOI：
10.1504/ijtm.2004.003959
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发表时间：
2004-02
期刊：
影响因子：
--
通讯作者：
F. Bidault
中科院分区：
文献类型：
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作者：
F. Bidault
如今，大多数制造企业都意识到授权是实现其战略目标的有力手段。随着越来越多的行业经历全球化，大公司和小公司都在考虑许可，希望进入新市场或降低制造成本。在不同管理领域的许可所引发的众多问题中，技术定价问题尤为突出。以往关于技术定价的研究主要集中在可能存在的经济驱动因素上，而忽视了许可的战略维度。要更好地理解公司的定价政策，就意味着要考虑到它们的许可原则。这就是我们在本文中打算做的。在回顾了为大多数技术定价研究提供框架的文献之后，我们将对许可动机进行分析，从而确定三种通用许可策略并提出一些假设。我们将看到，我们的做法与以前的做法，特别是与承包商的做法并不矛盾，而是建立在它们的基础上，确定它们有效的条件。
Most manufacturing firms today realise that licensing is a powerful means to achieve their strategic goals. As an increasing number of industries experience globalisation, large as well as small firms are contemplating licensing in their wish to reach new markets or to reduce manufacturing costs. Among the numerous questions raised by licensing in the different fields of management, the technology pricing issue figures prominently. Previous research on technology pricing has essentially focused on the possible existence of economic drivers, however, the strategic dimension of licensing has been neglected. A better understanding of the pricing policy of firms implies taking their licensing rationales into consideration. This is what we intend to do in the present paper. After reviewing the literature that provides a framework for most research on technology pricing, we will present an analysis of the licensing motives leading to the identification of three generic licensing strategies and to the formulation of some hypotheses. It will be seen that our approach is not contradictory to previous ones, particularly Contractor's, but rather builds on them by identifying the conditions under which they are valid.