Alike but different: four ancient capitals in china and their destination images
Alike but different: four ancient capitals in china and their destination images
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DOI：
10.1108/ijtc-05-2018-0039
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发表时间：
2019-09
影响因子：
2.6
通讯作者：
F. Wang;Lijun Lu;Lu Xu;Bihu Wu;Ying Wu
中科院分区：
文献类型：
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作者：
F. Wang;Lijun Lu;Lu Xu;Bihu Wu;Ying Wu
目的地形象是影响旅游者旅游意向的重要因素。特色古都是中国城市旅游的重要组成部分。本文旨在探讨以下问题：古都旅游地形象感知的差异性和共性是什么？是什么让这些城市的感知目的地形象不同？除了外部因素外，是否存在影响旅游者对目的地形象认知和感知的城市内部因素？设计/方法/途径百度旅游网站的评论文本数据被用来确定中国四大古都：北京，西安，南京和洛阳的目的地形象的差异。通过ROST内容挖掘和语义网络分析，探讨了感知目的地形象的差异性和共性，并采用相关性分析探讨了影响游客对目的地形象认知和感知的城市内部因素。研究结果四大古都虽同为古都，但其形象差异较大;历史感是古都旅游体验的核心;形象感知来自物质载体、历史文化和人文认知;古都的旅游目的地影响主要来自历史文化;保护身份和维持日常生活是古城旅游的关键。独创性/价值-以往的古都研究主要集中在古都的目的地形象的不变的身份，并留下了一个缺口，确定从哪里来的不变的身份一般和它的影响有多大目的地形象。本文以中国四大古都为例，分析了旅游目的地形象的差异。本研究为世界范围内其他古城的研究提供了参考。
Purpose Tourists’ destination image is crucial for visiting intentions. An ancient capital with diverse characteristics is an important component of China’s urban tourism. The purpose of this paper is to address the following questions: what are the differences and commonalities of the perceived destination image of ancient capitals? What makes the difference of the perceived destination image in these cities? Aside from the exterior factors, are there internal factors of cities that influence tourists’ cognition and perception of destination image? Design/methodology/approach The comment text data of Baidu tourism website were used to determine the differences in the destination images of China’s four great ancient capitals: Beijing, Xi’an, Nanjing and Luoyang. ROST content mining and semantic network analysis were for differences and commonalities of the perceived destination image, and correlation analysis was used to explore the internal factors of cities that influence tourists’ cognition and perception of destination image. Findings Though the same as ancient capital, the four ancient capitals’ images are far apart; historical interests are the core of tourism experience in ancient capital city; image perception is from physical carrier, history and culture, and human cognition; tourist’ destination affect of ancient capital is most from its history and culture; protecting identity and maintaining daily life are crucial for ancient city tourism. Originality/value Previous studies on ancient capitals have focused on the invariable identity of ancient capitals’ destination images, and left a gap on determining from where the invariable identity comes in general and how much it influences destination image. This gap was addressed in this study, by analyzing the destination images of four ancient capitals in China as cases. In this way, this study provided reference to the other ancient cities worldwide.