Brand-sustainability-self-congruence and subjective well-being: A case of Starbucks in Japan

Brand-sustainability-self-congruence and subjective well-being: A case of Starbucks in Japan
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品牌可持续性-自我一致性与主观幸福感:以日本星巴克为例

DOI:
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发表时间:
2023
期刊:
Proceedings of the 22nd International Marketing Trend Conference
影响因子:
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通讯作者:
Ken Kumagai
Ken Kumagai
中科院分区:
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文献类型:
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作者:
Matsuo;K.;Ichimura;Y.;& Funakoshi;T.;松尾健治;Ken Kumagai

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