A supply chain model with direct and retail channels
A supply chain model with direct and retail channels
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DOI：
10.1016/j.ejor.2006.05.044
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发表时间：
2008-06-16
影响因子：
6.4
通讯作者：
Moinzadeh, Kamran
中科院分区：
文献类型：
--
作者：
Dumrongsiri, Aussadavut;Fan, Ming;Moinzadeh, Kamran
我们研究了一个双渠道供应链，其中制造商销售给零售商以及直接向消费者。消费者根据价格和服务质量选择购买渠道。制造商决定直接渠道的价格，零售商决定价格和订货量。我们发展的条件下，制造商和零售商分享市场的均衡。我们表明，在两个渠道的边际成本的差异起着重要的作用，在确定双渠道的存在，在均衡。我们还表明，需求的变化有一个重大的影响，对均衡价格和制造商的动机，打开一个直接的渠道。在制造商和零售商协调和遵循一个集中的决策者的情况下，我们表明，增加一个直接的渠道将增加整体利润。我们的数值结果表明，零售商的服务质量的提高可能会增加制造商的利润在双渠道和更大的范围内的消费者服务的敏感性可能有利于双方在双渠道。我们的研究结果表明，制造商可能是更好地在双渠道比在单渠道时，零售商的边际成本高，批发价格，消费者的价值和需求的变化是低的。(C)2006 Elsevier B.V.保留所有权利。
We study a dual channel supply chain in which a manufacturer sells to a retailer as well as to consumers directly. Consumers choose the purchase channel based on price and service qualities. The manufacturer decides the price of the direct channel and the retailer decides both price and order quantity. We develop conditions under which the manufacturer and the retailer share the market in equilibrium. We show that the difference in marginal costs of the two channels plays an important role in determining the existence of dual channels in equilibrium. We also show that demand variability has a major influence on the equilibrium prices and on the manufacturer's motivation for opening a direct channel. In the case that the manufacturer and the retailer coordinate and follow a centralized decision maker, we show that adding a direct channel will increase the overall profit. Our numerical results show that an increase in retailer's service quality may increase the manufacturer's profit in dual channel and a larger range of consumer service sensitivity may benefit both parties in the dual channel. Our results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer's marginal cost is high and the wholesale price, consumer valuation and the demand variability are low. (C) 2006 Elsevier B.V. All rights reserved.