When questions change behavior - The role of ease of representation
When questions change behavior - The role of ease of representation
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DOI：
10.1111/j.1467-9280.2006.01687.x
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发表时间：
2006-03-01
影响因子：
8.2
通讯作者：
Fitzsimons, GJ
中科院分区：
文献类型：
--
作者：
Levav, J;Fitzsimons, GJ
在三个实验中，我们检验了单纯的测量效应，即简单地询问人们参与某种行为的意图会增加他们随后参与该行为的可能性。实验表明，应该影响心理表征或模拟问题行为的容易程度的操作会影响单纯测量现象的程度。在心理模拟意图问题中的行为相对容易的情况下，被问及意图的参与者比没有被问及意图的参与者更有可能做出这些行为。我们用社会期望行为和社会不期望行为来检验这种易于表征的假设，我们的因变量包括自我报告和实际行为。我们的发现对各种社会背景下的调查研究具有启示意义，包括公共卫生组织对危险行为的评估。
In three experiments, we examined the mere-measurement effect, wherein simply asking people about their intent to engage in a certain behavior increases the probability of their subsequently engaging in that behavior. The experiments demonstrate that manipulations that should affect the ease of mentally representing or simulating the behavior in question influence the extent of the mere-measurement phenomenon. Participants who were asked about their intention to engage in various behaviors were more likely to engage in those behaviors than participants not asked about their intentions in situations in which mentally simulating the behavior in the intention question was relatively easy. We tested this ease-of-representation hypothesis using both socially desirable and socially undesirable behaviors, and our dependent variables comprised both self-reports and actual behaviors. Our findings have implications for survey research in various social contexts, including assessments of risky behaviors by public health organizations.