More than a desire for text
More than a desire for text
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不仅仅是对文字的渴望
DOI：
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发表时间：
2013
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影响因子：
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通讯作者：
J. Macek
中科院分区：
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作者：
J. Macek
人们为什么以及基于什么基础选择内容并在在线环境中共享？亨利·詹金斯融合文化理论的核心在于积极参与的受众、媒体内容和媒体公司之间的转变联系。然而，参与文本流通和控制文本的“文本动机”愿望只是内容传播和再流通的其他关键动机之一。捷克共和国马萨里克大学进行的基于民族志的研究表明，在探索文本性参与时，必须考虑表演性的自我暴露和自我呈现以及观众的日常生活背景。因此，我建议不仅基于“文本意愿”，而且基于“自我表现意愿”和“服从意愿”之间的辩证关系来对待参与。这三个因素随后会影响内容的社会策划——这是观众构建文本以供消费和再循环的反射过程。
Why and on what bases do people choose content and share it in an online environment? At the centre of Henry Jenkins’ theory of convergence culture lie in the transforming links between active, participative audiences, media content and media corporations. However, the ‘textually motivated’ desire to participate in the circulation of and control over texts is just one among other key motives for the dissemination and recirculation of content. Ethnography-based research conducted at Masaryk University in the Czech Republic suggests that when exploring participation in textuality, performative self-exposure and self-presentation must be taken into account as well as the context of audiences’ everyday life. Thus, I propose to approach participation as based not only on a ‘will to text’ but also on a dialectical relationship between a ‘will to self-performance’ and a ‘will to conformity’. These three factors then impact on the social curation of content – a reflexive process in which members of the audience construct texts for consumption and recirculation.