'Options - for the way you want to live now', or a Magazine for Superwoman
'Options - for the way you want to live now', or a Magazine for Superwoman
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“选择——你现在想要的生活方式”，或者一本女超人杂志
DOI：
10.1177/026327648300100305
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发表时间：
1983
期刊：
影响因子：
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通讯作者：
J. Winship
中科院分区：
文献类型：
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作者：
J. Winship
在第二次世界大战结束后的单调日子里，当时的《女人自己的》编辑詹姆斯·德劳贝尔（James Drawbell，1968，第45页）写下了他的目标，他坚持认为，他想提供一杂志色彩、娱乐、逃避（是的，逃避！）dquo;。《妇女》杂志的长期编辑玛丽格里夫（1964，第179页）在她的自传中写道：妇女报刊区别于报纸和一般杂志的最重要的一个因素是，它们是带着取悦读者的特定意图聚集在一起的。《她》月刊的编辑们把自己的功能看作是娱乐女性和为女性提供信息（白色，1977年，第51页）。1976年，《Vogue》杂志的编辑Beatrlx米勒评论说，我想我们60%是在推销一个梦想，40%是在提供实用的建议（Menkes 1976，第6页）。戴尔德丽·麦克沙里在1973年11月的《大都会》社论中写道：“我们在《大都会》的感觉是，我们有能力让你失望，但我们永远不能让你感到厌烦，我们敦促你，还有30天就到11月了。享受每一个，在第一期的光泽每月选项的编辑，彭妮拉德福，宣布我们希望选项是大量的信息，大量的帮助和大量的乐趣，所以享受它。
Writing about his aims in the drab days immediately after the second world war James Drawbell (1968, p 45), the then editor of Woman’s Own maintained that he wanted to provide a magazine with &dquo;colour, entertainment, escape (yes escape!)&dquo;. Mary Grieve (1964, p 179), Woman’s long-time editor wrote in her autobiography that &dquo;The one factor which above all others distinguishes the women’s press from newspapers and general magazines, is that they are got together with the specific intention of pleasing the reader&dquo;. The editors of the monthly She saw their function &dquo;as entertaining and informing women&dquo; (White 1977, p 51). Of Vogue, Beatrlx Miller, the magazine’s editor in 1976 commented that &dquo;I suppose we are 60 per cent selling a dream and 40 per cent offering practical advice&dquo; (Menkes 1976, p 6). Deldre McSharry writing her Cosmopolitan editorial in November 1973 reckoned that, &dquo;Our feeling at Cosmo is that we can afford to infuriate you but we must never, ever bore you&dquo; and urges, &dquo;Thirty days hath November .... enjoy every one&dquo;, and in the first issue of the glossy monthly Options the editor, Penny Radford, declared &dquo;We want Options to be a lot of information, a lot of help and a lot of fun, so enjoy it&dquo;.