Conversations as Units of Analysis in the Study of Personal Influence
Conversations as Units of Analysis in the Study of Personal Influence
复制标题
对话作为个人影响力研究的分析单位
DOI：
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发表时间：
1975
期刊：
影响因子：
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通讯作者：
S. R. Greenberg
中科院分区：
文献类型：
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作者：
S. R. Greenberg
SCHEFFE程序和改良LSD程序的会话单位都显示人类学类别的均值与政治评论类别和一般利益类别的均值存在显著差异。它与体育类或社会评论类没有显着差异。按性别、年龄和教育程度对五类读者兴趣进行的T检验分析显示出以下显著差异（p1<.05）：在性别方面，对体育（男性较高）、社会评论（女性较高）和政治评论（男性较高）;在年龄方面，对政治评论（老年组较高）;在教育方面，对政治评论和人类学（受教育程度较高的组较高）。
Both the SCHEFFE procedure and the Conversations as Units of Modified LSD procedure showed the mean of the anthropology category was significantly different from the mean of the political comment category and the general interest category. It was not significantly different from either the sports category or the social comment category. T-test analyses of reader interest in the five categorks by sex, age and education showed significant differences (p1<.05) as follows: in sex, for sports (men higher), for social comment (women higher) and for political comment (men higher); in age, for political comment (older age group higher); and in education, for political comment and anthropology (higher educated group higher).