'ASK YOUR DOCTOR ABOUT...': DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING AND THE HIV/AIDS MEDICAL MARKETPLACE
'ASK YOUR DOCTOR ABOUT...': DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING AND THE HIV/AIDS MEDICAL MARKETPLACE
复制标题
“向您的医生询问……”：直接面向消费者的处方药广告和艾滋病毒/艾滋病医疗市场
DOI：
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发表时间：
2002
期刊：
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通讯作者：
Joy V. Fuqua
中科院分区：
文献类型：
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作者：
Joy V. Fuqua
This essay combines economic, historical and textual analysis to map the role of consumer-directed pharmaceutical advertising in the construction of the HIV/AIDS medical marketplace. In an apparent break from previous mainstream media representations that focused on HIV/AIDS as a ‘death sentence’, recent pharmaceutical advertising emphasizes the manageability of the syndrome by telling patients/consumers how they can live with HIV/AIDS. Historicizing the rise of direct-to-consumer drug advertising, the essay examines how this mode of consumerism might facilitate ‘political activism at the point of consumption’ (Nava, 1999).
